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Our aim is to make Customer Experience your organisation’s strategic game changer and recognise the impact of capable, passionate, and empowered people CXSA is a not–for-profit organisation showcasing thought leadership in customer-centricity and next practice innovation. Our GCC-region wide events, focus on sharing thought leadership & subject matter expertise. Our members collaborate, connect & exchange value to strengthen the impact of customer-centricity within the public and private sectors.

Membership & Community

Growing community of 500+ members across GCC

Events & Podcast

Join leading conferences & events in the region

Thought Leadership and Education

Sharing best to next practice thinking.

Certification & Professional Development

20+certifications via CXSA Academy

Join the fast growing Customer Experience & Service Association focussed on the needs of the GCC Region

Join world-leading conferences and events bringing global thought leadership & innovative thinking to the GCC region
Build your knowledge and capability via the Game Changer GCC Video Podcast and CXSA Magazine
Connect with a community of like-minded, passionate, professionals and experts across the region
Get access to core and advanced CX tools and resources that can be immediately applied into your organisation
Get Certified through hands-on, real world, applied learning via CXSA Academy

Connect with us at [email protected] for an invitation to join the Advisory Board

"Best practice is your starting point, not your end goal. We believe in creating, next-practice, breakthrough innovation" - Charles Bennett, Co-Founder

Charles Bennett

CEO & Co-Founder

Hassan Mohammad

Co Founder & Chief Innovation Officer

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This day was dedicated to the workshop and I benefited a lot of things in the field of Customer Experience, especially here I would like to mention Charles Bennett, thanks again for the deep insights you've shared with us... especially understanding personas and the impact of CX.

Dhaifallah AlShammari

Customer Experience Professional

Fantastic workshop. Inspiring speaker with great insight as to how customer experience management should be delivered within a corporate. We have worked with Charles on multiple occasions as part of our programme to create the leading customer-focused organisation in our market. Charles’s work was a fundamental part in helping us to think differently and to deliver a fundamental part of our vision."

Bronwynn Tippett, Chief Marketing Officer

Tracker

It was an enjoyable CXSA Customer Experience Foundation workshop. Thank you to our amazing group of experts.

Noura Alhazzani

CX Supervisor at Allianz Saudi Fransi

These were two of the best training days I have ever been to….we were allowed to challenge, question, deep dive and also to make the understanding and take outs relevant to our businesses. I am definitely armed to be able to use the learning in my organisation.

Jan Richards

Dublin Airport